Who Can Be Great?

Nike Olympic Shorts Pt 4

“Does Greatness Get Handed Out?”

“Is Greatness Only About Overcoming the Odds?”

“How Do You Judge Greatness?”

Nike Olympic Shorts Pt 3

“What Doesn’t Greatness Need?”

“What is Greatness Measured In?”

“Would You Fight for Greatness?”

“How Big a Stage does Greatness Need?”

“Is Greatness Only On TV?”

Nike Olympic Shorts Pt 2

“Is Greatness in Your DNA?”

“Is Greatness Something You Plan?”

“Would You Face Your Fears for Greatness?”

“How Official Does Greatness Have to Be?”

“Is there Only One Way to Greatness?”

Nike Olympic Shorts Pt 1

“Greatness is Scary”

“Do You Have to be Famous to be Great?”

“Who Decides Who is Great?”

“Does Greatness Speak for Itself?”

“Will You Recognize Greatness When You See It?”

Nike Olympic Commercials

Watching the Olympics I have been struck by the commercials that Nike has put together. They have had two primary ads that are absolutely stunning and then a series of 15 second spots that are profound in their simplicity. All have the same message: Greatness is however we define it, whatever we make it to be, and the fact that we can all be great.